Colleges Ontario will start rolling out its reveal ads to explain the Obay teaser that began in mid-February. The campaign was launched at Centennial’s Centre for Creative Communications, Monday morning, February 25 at 10 a.m. Corporate Communications & PR postgrad students helped with the event.
Just a reminder to the class that those who have digital audio recorders or iPods (30 GB or more with video capability) to bring them to the Monday, February 11 class. We’re getting ready to go audio!
Posted in podcasts | Tagged iPod, podcasting, pr education | Leave a Comment »
If you start finding comments to your posts coming from further afield, you can probably thank long-time PR bloggers like Joe Thornley and Bob DeDrew. In the last 24 hours, both practitioners have referred to your student blogs that are coming to life.
Check out Thornley’s Pro PR post at: http://www.propr.ca/index.php/2008/advice-to-the-class-of-08-blogging-is-an-essential-for-new-pr-practitioners/
and Bob Ledrew’s FlackLife post at http://flacklife.blogspot.com/2008/01/students-in-public-relations.html
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Now that we’ve looked at micro-blogging, do any of you in the class have Twitter accounts? If so, what is your typical tweet content?
Posted in blogs | Tagged micro-blogging, twitter | 3 Comments »
Natasha Carr’s profile of Paul Keable, Vice President of the Consumers Wellness Division at the Manning Selvage & Lee PR firm, is up on the program blog.
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The American Marketing Association has a new definition for the term marketing. It says:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
The old definition stated:
“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”
As a PR practitioner to be, what are your thoughts about the changes?See the BtoB magazine article, and thanks to Mitch Joel for pointing this one out.
Posted in Public Relations | 3 Comments »
Rhonda’s profile of Nadia Radovini — one of our grads working at Sunnybrook Health Sciences — can now be found at http://centpr.wordpress.com/2008/01/18/health-communications-a-grads-perspective/
Posted in blogs | Tagged Centennial PR, Nadia Radovini, Rhonda Bowen, Sunnybrook Health Sciences | Leave a Comment »
We didn’t get to online reputation management in the last class, but we will be addressing it soon. It’s time to start thinking about it. You can do that by reading some of these posts:
- Auburn PR student Christi Eubanks asks for the Dos and Don’ts of Online Reputation Management.
- Auburn instructor Robert French responds with his own posting.
- as does Heather Yaxley, who lectures at Bournemouth University.
- and Paull Young of Converseon in New York.
- and Michael Allison, a PR student at Royal Roads University.
- and Australian PR consultant Lee Hopkins.
- check out the resources provided by Distilled, a British web consultancy with a focus on reputation management.
Posted in reputation | Tagged PR online, reputation management | 7 Comments »
Although your individual blogs won’t start cropping up for a week or two, some students in the class will have postings on the program’s blog, starting today with Karin Archer’s profile about graduate Catherine Patterson. Check it out on The Word. On deck are profiles by Rhonda and Natasha.
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