Obay explained, part 2

Colleges Ontario will start rolling out its reveal ads to explain the Obay teaser that began in mid-February. The campaign was launched at Centennial’s Centre for Creative Communications, Monday morning, February 25 at 10 a.m. Corporate Communications & PR postgrad students helped with the event. 

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Obay teaser ads explained

Looking for an example of a viral ad campaign that has created some buzz on the web? You don’t have go any further than our campus!

Colleges Ontario announced this morning that it is the organization behind a series of provocative ads around the province about Obay: a pill that seems designed to thwart independent, creative thinking in young people.

It’s tied into Colleges Ontario’s new branding campaign and it’s all going to be explained and launched at a news conference at Centennial’s Centre for Creative Communications next Monday morning.

We’ll be able to see first-hand what kind of media turn-out (both traditional and social media?) the campaign attracts.

Check out the Colleges Ontario media alert, and some of the blog sleuthing carried out by Torontoist on February 15 and February 21.

Photo from Torontoist blog, taken at the northeast corner of College and Queen’s Park by Jonathan Goldsbie.

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What is your online reputation?

We didn’t get to online reputation management in the last class, but we will be addressing it soon. It’s time to start thinking about it. You can do that by reading some of these posts:

• Auburn PR student Christi Eubanks asks for the Dos and Don’ts of Online Reputation Management.
• Auburn instructor Robert French responds with his own posting.
• as does Heather Yaxley, who lectures at Bournemouth University.
• and Paull Young of Converseon in New York.
• and Michael Allison, a PR student at Royal Roads University.
• and Australian PR consultant Lee Hopkins.

• check out the resources provided by Distilled, a British web consultancy with a focus on reputation management.

 

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