Archive for January, 2008

A ‘comments’ alert

If you start finding comments to your posts coming from further afield, you can probably thank long-time PR bloggers like Joe Thornley and Bob DeDrew. In the last 24 hours, both practitioners have referred to your student blogs that are coming to life.

Check out Thornley’s Pro PR post at: http://www.propr.ca/index.php/2008/advice-to-the-class-of-08-blogging-is-an-essential-for-new-pr-practitioners/

and Bob Ledrew’s FlackLife post at http://flacklife.blogspot.com/2008/01/students-in-public-relations.html


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Classroom twitter

Now that we’ve looked at micro-blogging, do any of you in the class have Twitter accounts? If so, what is your typical tweet content?

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Natasha Carr’s profile of Paul Keable, Vice President of the Consumers Wellness Division at the Manning Selvage & Lee PR firm, is up on the program blog.

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The American Marketing Association has a new definition for the term marketing. It says:

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”  

The old definition stated:

“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”  

As a PR practitioner to be, what are your thoughts about the changes?See the BtoB magazine article, and thanks to Mitch Joel for pointing this one out.marketingdef.jpg

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Rhonda’s profile of Nadia Radovini — one of our grads working at Sunnybrook Health Sciences — can now be found at http://centpr.wordpress.com/2008/01/18/health-communications-a-grads-perspective/

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We didn’t get to online reputation management in the last class, but we will be addressing it soon. It’s time to start thinking about it. You can do that by reading some of these posts:

  • check out the resources provided by Distilled, a British web consultancy with a focus on reputation management.


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Classmates’ blog posts

Although your individual blogs won’t start cropping up for a week or two, some students in the class will have postings on the program’s blog, starting today with Karin Archer’s profile about graduate Catherine Patterson. Check it out on The Word. On deck are profiles by Rhonda and Natasha. 

 Catherine Patterson 

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