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The American Marketing Association has a new definition for the term marketing. It says:

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”  

The old definition stated:

“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”  

As a PR practitioner to be, what are your thoughts about the changes?See the BtoB magazine article, and thanks to Mitch Joel for pointing this one out.marketingdef.jpg

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