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Archive for the ‘reputation’ Category

Obay explained, part 2

Posted in Social Media, reputation, tagged , , , on February 25, 2008 | 3 Comments »

Colleges Ontario will start rolling out its reveal ads to explain the Obay teaser that began in mid-February. The campaign was launched at Centennial’s Centre for Creative Communications, Monday morning, February 25 at 10 a.m. Corporate Communications & PR postgrad students helped with the event. 

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Obay teaser ads explained

Posted in Social Media, reputation on February 21, 2008 | Leave a Comment »

Looking for an example of a viral ad campaign that has created some buzz on the web? You don’t have go any further than our campus!
Colleges Ontario announced this morning that it is the organization behind a series of provocative ads around the province about Obay: a pill that seems designed to thwart independent, creative [...]

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What is your online reputation?

Posted in reputation, tagged , on January 10, 2008 | 7 Comments »

We didn’t get to online reputation management in the last class, but we will be addressing it soon. It’s time to start thinking about it. You can do that by reading some of these posts:

Auburn PR student Christi Eubanks asks for the Dos and Don’ts of Online Reputation Management.
Auburn instructor Robert French responds with his own posting.
as does Heather Yaxley, [...]

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