The American Marketing Association has a new definition for the term marketing. It says:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
The old definition stated:
“Marketing is an organizational function and a set of processes for creating, communicating, [...]
Archive for the ‘Public Relations’ Category
A new definition for marketing
Posted in Public Relations on January 18, 2008 | 3 Comments »
