Colleges Ontario will start rolling out its reveal ads to explain the Obay teaser that began in mid-February. The campaign was launched at Centennial’s Centre for Creative Communications, Monday morning, February 25 at 10 a.m. Corporate Communications & PR postgrad students helped with the event.
Obay explained, part 2
February 25, 2008 by Gary Schlee
Posted in Social Media, reputation | Tagged Centennial PR, Centre for Creative Communications, Colleges Ontario, Obay | 3 Comments
3 Responses to “Obay explained, part 2”
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Obay does exist. I experienced it.
The Obay campaign was absolutely brilliant. The simple, yet thought provoking posters were spoken about by a number of media, including Flow 93.5. I even had a number of my staff at work arguing over what they thought the ad was about. Surprisingly, a few younger staff (about 16 years old) believed that such a pill could and would be created.
Considering the numerous pills given to children as young as infancy to “correct” behaviors, I wouldn’t be surprised if the pill did exist. However, I am glad it doesn’t and I do appreciate the effect the campaign has had in provoking insightful discussions in people of all ages.