Looking for an example of a viral ad campaign that has created some buzz on the web? You don’t have go any further than our campus!
Colleges Ontario announced this morning that it is the organization behind a series of provocative ads around the province about Obay: a pill that seems designed to thwart independent, creative thinking in young people.
It’s tied into Colleges Ontario’s new branding campaign and it’s all going to be explained and launched at a news conference at Centennial’s Centre for Creative Communications next Monday morning.
We’ll be able to see first-hand what kind of media turn-out (both traditional and social media?) the campaign attracts.
Check out the Colleges Ontario media alert, and some of the blog sleuthing carried out by Torontoist on February 15 and February 21.
Photo from Torontoist blog, taken at the northeast corner of College and Queen’s Park by Jonathan Goldsbie.
