We didn’t get to online reputation management in the last class, but we will be addressing it soon. It’s time to start thinking about it. You can do that by reading some of these posts:
- Auburn PR student Christi Eubanks asks for the Dos and Don’ts of Online Reputation Management.
- Auburn instructor Robert French responds with his own posting.
- as does Heather Yaxley, who lectures at Bournemouth University.
- and Paull Young of Converseon in New York.
- and Michael Allison, a PR student at Royal Roads University.
- and Australian PR consultant Lee Hopkins.
- check out the resources provided by Distilled, a British web consultancy with a focus on reputation management.
And further to that link to me:
http://leehopkins.net/2008/01/09/managing-your-digital-reputation/
Hi Gary
Thanks for the link. I hope you and your students find some of the resources useful.
The course you have looks really interesting. Its good to see courses cropping up that include the online side of PR.
Thanks, Lee. A posting on the topic that’s still warm! Much appreciated.
Still very green in blogosphere, the single most common piece of advice I hear from Web 2.0 veterans is the importance of online reputation management. It’s great to be able to tap into seasoned opinions about the DOs and DONTs of social media.
I was inspired to explore the world of blogging, podcasting and social “net”working – beyond Facebook, of course – after meeting with Christin Eubanks, and her colleagues Constantin Basturea and Paull Young, last fall. Still, it took Gary’s push – through Centennial’s Online PR course – to encourage my first blog comment.
With the fear of identity theft and digital fraud, newbies naturally hesitate to publish their name and thoughts on the web. However, the PR community’s encouragement to build an online profile, virtual relationships and unique opportunities are reason enough for any PR student to take notice and listen. The responses to Christin’s posting are not wasted, and greatly appreciated.
There’s merit to tempering any comments in the social media space with the thought: “Is this something I’d want my mother or a potential employer to read?” Chances are mom won’t be in this space, but there’s growing evidence that your potential employers could very well be.
In the same way that you google someone after meeting them for the first time, you can be sure that employers and recruiters google you when they receive your resume.
I am aware of the potential a google search has — to help, or harm. I am in the process of building my online portfolio by way of blogging, social media networking and general activity in the PR community. Thanks for the advice, Lee.