Colleges Ontario will start rolling out its reveal ads to explain the Obay teaser that began in mid-February. The campaign was launched at Centennial’s Centre for Creative Communications, Monday morning, February 25 at 10 a.m. Corporate Communications & PR postgrad students helped with the event.
Just a reminder to the class that those who have digital audio recorders or iPods (30 GB or more with video capability) to bring them to the Monday, February 11 class. We’re getting ready to go audio!
If you start finding comments to your posts coming from further afield, you can probably thank long-time PR bloggers like Joe Thornley and Bob DeDrew. In the last 24 hours, both practitioners have referred to your student blogs that are coming to life.
Check out Thornley’s Pro PR post at: http://www.propr.ca/index.php/2008/advice-to-the-class-of-08-blogging-is-an-essential-for-new-pr-practitioners/
and Bob Ledrew’s FlackLife post at http://flacklife.blogspot.com/2008/01/students-in-public-relations.html
Now that we’ve looked at micro-blogging, do any of you in the class have Twitter accounts? If so, what is your typical tweet content?
Natasha Carr’s profile of Paul Keable, Vice President of the Consumers Wellness Division at the Manning Selvage & Lee PR firm, is up on the program blog.
The American Marketing Association has a new definition for the term marketing. It says:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
The old definition stated:
“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”